The post on Instagram featuring blackface. Blackface is more than just painting one’s skin darker. It is cultural appropriation.
Please do educate yourself on why this post is invoking backlash by the people. This post features blackface (make-up used by a non-black performer playing a black role). This is extremely offensive to the black community because it evokes a demeaning and a racist history.
Although the exact moment when blackface originated isn’t known, it became increasingly popular in the 18th century when theatrical productions became a common form of entertainment in the West. White performers darkened their skin and put on ragged clothing to mimic the enslaved Africans, depicting black people as idle, inferior, and grotesque. These performances were intended to be funny for the white people but it was extremely disgraceful to the black community.
Now addressing the team behind this campaign – The most humane thing (even though there shouldn’t be a decision to take in the first place but your team’s ignorance says otherwise) do at this point would be to delete this post, educate the whole team on this issue, and apologize to the black community for your ignorance.
Update: It’s been 4 days since this post has been up. There are hundreds of comments below the post explaining why this post is offensive, yet their ignorance stops them from acknowledging their mistake let alone deleting and apologising for it. This post should be reported for cultural appropriation and profiting off racism.